2022 A new vision for Prolojik

In April, Prolojik celebrates its 20th Birthday. From our humble beginnings with our founder and CTO Asela Rodrigo and two colleagues to a team of 52, the world of lighting and technology has moved on at an exponential pace. Light and lighting controls have become the heart of a commercial building, providing a unique combination of business-critical data.

It was on a chilly Sunday morning bike ride around central London that Asela and his fellow Director Mark Vincent, not only admired some of the inspiring London architecture but also took stock of Prolojik’s achievements and some of the capital’s influential landmarks and companies that Prolojik have worked with, including More London, Saatchi & Saatchi, Kings College, Bloom Farringdon, London Wall Place, Charlotte Street and UCL.

To mark 20 years of growth and achievements, we felt it was time to take a look at our branding and make sure that it was aligned with all of our key messaging.

Prolojik is about people…our colleagues and our clients. A new vision for 2022 saw us wanting to develop the brand in a way that people could relate to, starting a deeper conversation with our clients and a return to the core values which has underpinned our growth. We wanted to bring joy and optimism while also communicating our wealth of experience, knowledge and expertise and re-enforcing the reliability and trust that we have built up over the years.

We worked on evolving the brand: simplifying it and adding clarity to the marque. It is built upon a classic font style, so it will always remain fresh, to bring authority, simplicity and confidence, whilst keeping it approachable and most importantly, legible!

But the brand isn’t just about the new logo. The pure circles within the logo create a halo; a circle that is friendly, enclosing and warm. A circle of trust. This also gives a wonderfully versatile element that can be used in many ways through all our communications, across all platforms, and that can also constantly evolve. This really brings the brand to life and keeps us looking to the future.

Where there are people, there’s Prolojik!